Why Home Inspectors Are Struggling and What To Do About It!

There’s over 22,000 real estate inspectors in United States alone. A number big enough to stay quite competitive.

There’s residential, commercial, thermal, mold, termite and pest inspections available nationwide. Often times, it’s difficult to stand out as a business and more importantly grab the attention of the people who need you the most.

The truth is blunt, if you’re not experimenting different marketing avenues then you’re missing out on giant opportunities to interact with your customers.

For the most part, the age group of home inspectors is above 40 years of age.

This has hindered the industry in profits (aside from the 2008 real estate meltdown) and made the everyday job much harder.

Do you know the average income of a home inspector in a rural area?

Its approximately $60,000-$70,000 per year, gross.

Why is it low?

Homes are getting sold left and right, real estate agents are profiting and a fairly low percentage of inspectors are cashing out on the overflowing amount of referrals.

Are they the best of the best?

Not really, in fact they are different in a completely opposite aspect.

They adapt to change

Business cards, networking meetings, flyers, referrals, pro-bono work and phone book directories still work.

Just not as good as the more mainstream sources which today’s consumers are much more aware of. The sources today are different, cheaper and fast. Online advertising can be ultra effective when reaching the right target audience with the right message.

A quick guide for you to remember is: Your service is step 1 (the easiest part of your business).

Your guarantee is step #2, make your service risk free!

Your ability to appeal to the target market by connecting with them on a emotional level (addressing their problem and offering your solution because it’s truly the best answer for them). Before I dig deeper, I want to point out some really important sources to build your online presence for your business.

Facebook groups (specific niche related groups). LinkedIn organizations.

Related nline forums.

The list get’s a lot longer, but those are simply the best.

Make a name for yourself and become the professional many brag about. (Do this enough, you’ll grab attention!) Don’t be a crook and do everything for the money.

One of the best things you can do for other inspectors, prospective customers and people standing by is offering free information about what you do, how things work and why they work. Any objections they have about you, your service or inspections in general should be answered immediately and clearly!

Moving into more online marketing sources such as pay per click campaigns and organic ranking is much more than getting people to visit.

As you already know, getting clients to your website is the easy part.

However, getting the visitors to convert and give you a call which takes the most time to master. Dedicate more time to being able to convert your webpage for calls and you’ll pull out on top. Note: Read some books on advertising and copywriting.

If you had bad experiences with real estate agents and almost never get referrals, than it’s not your fault.

You probably already know, real estate agents most of the time get the inspector that’s “ideal” for them.

One that most of the time, will pass an inspection and does a good job.

What’s really important for them is the commission they will receive when a property transaction goes through.

If you interfere with that transaction by finding something that needs to be fixed and it causes a delay or even a cancellation, then they will not recommend you again.

It’s that simple.

Luckily, the sources mentioned above are great places to dig really deep!

I hope this helped you to get started.