3 Tips to Help Home Inspectors Grow Their Business

Get a Website

The internet plays a major role in our everyday lives and home inspectors must have an online presence. When today’s consumers need something done, they go straight to Google and look at the first few results. Being in this business without a web site is like going to an inspection without a flash light. You’re missing something crucial! Buying a domain name and creating a simple website is easier than you think. Hosting companies such as GoDaddy, Network Solutions, and HostGator all offer domains and easy to customize templates that make building a website simple. It is almost as easy as typing a Word document. With GoDaddy for example, you can buy a domain name for just $12 and then pay a small monthly fee of $5 for them to host it. If an inspector is too busy or not comfortable with computers, there are many companies that specialize in creating websites for businesses.

Every website should have contact information, information about the inspector, the services they provide, a sample inspection report, and any relevant information about the business. It is important to have a quality website with good content so that the site will have a good ranking with search engines. To do this, inspectors should take time to add quality content to their site. Writing informative articles about home inspections, as well as including photos and videos is a great place to start. A home inspector should also use search engine optimization (SEO) tools to increase the visibility of the website with search engines. It is important to focus on keywords and phrases, such as your city and home inspection or home inspector. The term “home inspection” is so broad, an inspector is better off focusing their efforts on ranking high for the city or area where they conduct home inspections. For example, a home inspector in Cincinnati would have more success ranking higher for the term “Cincinnati home inspection” or a smaller town within Cincinnati such as Fairfield of Finneytown then they would “home inspection”.

Get Involved With Social Media

There are many social media outlets, but the main sites are Facebook, Twitter, LinkedIn, and YouTube. These sites are great for personal use, but also provide an incredible opportunity to connect with current and future clients. Many well-known companies are using social media today because they see the value in it. It provides them with the ability to be in constant contact with their clients. Social media is becoming so popular, that businesses can no longer afford not to be involved. If they don’t jump on board, they are going to be left behind by their competition. The best thing about all of the sites mentioned here is that they are all free to join.

Create Professional Reports

Professional looking reports created with home inspection software can separate a home inspector from their competition and lead to new referrals. Home inspection reports are passed around by potential home buyers, realtors, and past customers with each report having the inspector’s name and company right on the cover. It is important that the report leaves a great impression on whoever sees it because that can lead to a referral for the inspector. A year or two after the home inspection, the report itself may be all the client has or remembers from the inspection. This is why a professional looking report is so valuable to a home inspector.

The above three suggestions are a great way for a home inspector to grow their business. A company website that provides quality content is crucial in today’s world and a must for any business. Once the website is up and running, inspectors need to join the social media phenomenon. Social media provides a great opportunity to connect with customers for free. Lastly, an inspector should not underestimate the importance of a professional looking report. An inspection report is a direct reflection of the inspector and can be a great tool to gain referrals. If a home inspector takes advantage of these opportunities, they will put themselves in a position to grow their business and ultimately making more money.

Why Home Inspectors Are Struggling and What To Do About It!

There’s over 22,000 real estate inspectors in United States alone. A number big enough to stay quite competitive.

There’s residential, commercial, thermal, mold, termite and pest inspections available nationwide. Often times, it’s difficult to stand out as a business and more importantly grab the attention of the people who need you the most.

The truth is blunt, if you’re not experimenting different marketing avenues then you’re missing out on giant opportunities to interact with your customers.

For the most part, the age group of home inspectors is above 40 years of age.

This has hindered the industry in profits (aside from the 2008 real estate meltdown) and made the everyday job much harder.

Do you know the average income of a home inspector in a rural area?

Its approximately $60,000-$70,000 per year, gross.

Why is it low?

Homes are getting sold left and right, real estate agents are profiting and a fairly low percentage of inspectors are cashing out on the overflowing amount of referrals.

Are they the best of the best?

Not really, in fact they are different in a completely opposite aspect.

They adapt to change

Business cards, networking meetings, flyers, referrals, pro-bono work and phone book directories still work.

Just not as good as the more mainstream sources which today’s consumers are much more aware of. The sources today are different, cheaper and fast. Online advertising can be ultra effective when reaching the right target audience with the right message.

A quick guide for you to remember is: Your service is step 1 (the easiest part of your business).

Your guarantee is step #2, make your service risk free!

Your ability to appeal to the target market by connecting with them on a emotional level (addressing their problem and offering your solution because it’s truly the best answer for them). Before I dig deeper, I want to point out some really important sources to build your online presence for your business.

Facebook groups (specific niche related groups). LinkedIn organizations.

Related nline forums.

The list get’s a lot longer, but those are simply the best.

Make a name for yourself and become the professional many brag about. (Do this enough, you’ll grab attention!) Don’t be a crook and do everything for the money.

One of the best things you can do for other inspectors, prospective customers and people standing by is offering free information about what you do, how things work and why they work. Any objections they have about you, your service or inspections in general should be answered immediately and clearly!

Moving into more online marketing sources such as pay per click campaigns and organic ranking is much more than getting people to visit.

As you already know, getting clients to your website is the easy part.

However, getting the visitors to convert and give you a call which takes the most time to master. Dedicate more time to being able to convert your webpage for calls and you’ll pull out on top. Note: Read some books on advertising and copywriting.

If you had bad experiences with real estate agents and almost never get referrals, than it’s not your fault.

You probably already know, real estate agents most of the time get the inspector that’s “ideal” for them.

One that most of the time, will pass an inspection and does a good job.

What’s really important for them is the commission they will receive when a property transaction goes through.

If you interfere with that transaction by finding something that needs to be fixed and it causes a delay or even a cancellation, then they will not recommend you again.

It’s that simple.

Luckily, the sources mentioned above are great places to dig really deep!

I hope this helped you to get started.

How to Become a Home Inspector

Are you interested in how to become a home inspector? It can be amazing and rewarding career. First, make sure this career is right for you. Home inspectors are hired to inspect and report the condition of homes, making sure a home is up to code and free of defects. You will definitely need extensive knowledge in areas such as electrical, plumbing, heating and cooling and roofing. You will also need good communication skills; to be able to explain clearly the conditions observed in their importance. Chances are, this will be your own small business, so business management and business skills are very important.

The next step you need to take to become a home inspector is to locate an accredited school to take your licensing courses. There are many associations and companies that offer home inspector training. One of the best options is through an online school; you can usually finish much faster than in a classroom setting and take the courses from the comfort of your own home.

Once you complete your home inspection licensing courses and pass your exam, you are ready to go. Membership in home inspection associations are great benefits to inspectors; to join, you will have to meet certain requirements and adhere to the “Standards of Practice’ of the organization. Membership in these types of organizations will also benefit you as consumers are looking for inspectors who are members of reputable associations. These associations will also help keep you up-to-date on your continuing education. Home inspection continuing education is essential in running a successful business as it will allow you to advance your knowledge and keep you in tune with the current state of the market.

To become a home inspector, you definitely need to be a well-rounded individual with knowledge in the housing industry, as well as business skills. With hard work and dedication, you can enjoy a career as a successful home inspector and know that you are making a difference in helping out your community.