Why Home Inspectors Are Struggling and What To Do About It!

There’s over 22,000 real estate inspectors in United States alone. A number big enough to stay quite competitive.

There’s residential, commercial, thermal, mold, termite and pest inspections available nationwide. Often times, it’s difficult to stand out as a business and more importantly grab the attention of the people who need you the most.

The truth is blunt, if you’re not experimenting different marketing avenues then you’re missing out on giant opportunities to interact with your customers.

For the most part, the age group of home inspectors is above 40 years of age.

This has hindered the industry in profits (aside from the 2008 real estate meltdown) and made the everyday job much harder.

Do you know the average income of a home inspector in a rural area?

Its approximately $60,000-$70,000 per year, gross.

Why is it low?

Homes are getting sold left and right, real estate agents are profiting and a fairly low percentage of inspectors are cashing out on the overflowing amount of referrals.

Are they the best of the best?

Not really, in fact they are different in a completely opposite aspect.

They adapt to change

Business cards, networking meetings, flyers, referrals, pro-bono work and phone book directories still work.

Just not as good as the more mainstream sources which today’s consumers are much more aware of. The sources today are different, cheaper and fast. Online advertising can be ultra effective when reaching the right target audience with the right message.

A quick guide for you to remember is: Your service is step 1 (the easiest part of your business).

Your guarantee is step #2, make your service risk free!

Your ability to appeal to the target market by connecting with them on a emotional level (addressing their problem and offering your solution because it’s truly the best answer for them). Before I dig deeper, I want to point out some really important sources to build your online presence for your business.

Facebook groups (specific niche related groups). LinkedIn organizations.

Related nline forums.

The list get’s a lot longer, but those are simply the best.

Make a name for yourself and become the professional many brag about. (Do this enough, you’ll grab attention!) Don’t be a crook and do everything for the money.

One of the best things you can do for other inspectors, prospective customers and people standing by is offering free information about what you do, how things work and why they work. Any objections they have about you, your service or inspections in general should be answered immediately and clearly!

Moving into more online marketing sources such as pay per click campaigns and organic ranking is much more than getting people to visit.

As you already know, getting clients to your website is the easy part.

However, getting the visitors to convert and give you a call which takes the most time to master. Dedicate more time to being able to convert your webpage for calls and you’ll pull out on top. Note: Read some books on advertising and copywriting.

If you had bad experiences with real estate agents and almost never get referrals, than it’s not your fault.

You probably already know, real estate agents most of the time get the inspector that’s “ideal” for them.

One that most of the time, will pass an inspection and does a good job.

What’s really important for them is the commission they will receive when a property transaction goes through.

If you interfere with that transaction by finding something that needs to be fixed and it causes a delay or even a cancellation, then they will not recommend you again.

It’s that simple.

Luckily, the sources mentioned above are great places to dig really deep!

I hope this helped you to get started.

Why Is It Necessary To Hire Your Own Independent Home Inspector?

It is a positive and a much needed change that home buyers are hiring their own home inspectors now, rather than hiring an inspector as recommended by their agent. Many of these home buyers specifically decline the home inspector just because their agent recommended him. However, there are still people who hire inspectors as recommended by their agent. This change has occurred because many of the buyers have come to understand that the inspector may not work in their best interest if he is suggested by the realtor or agent.

To understand the importance of home inspection and hiring an independent home inspector, you need to understand the following questions:

Why home inspection is necessary?

One of the most important decisions that you will make in your life involves buying a home. As a matter of fact consider yourself privileged if you get an opportunity to buy a home even once in your lifetime. When this decision is so important, it is advisable that you buy a home for the worth of the amount you are ready to spend on it. This can be done by making sure that the home you are about to buy is in good condition. For this you need a home inspection, which is a process where a thorough evaluation of the home in question is done by a professional expert. The inspector will perform the following tasks while he undertakes an in-depth and impartial study of the home:

  • Check the foundation, physical structure, mechanical systems, heating and cooling systems, electrical connections and equipments, etc.
  • Will evaluate which items need repairs or replacements.
  • He will also give you an estimate of remaining useful life of major parts of the house including the roof.

You can accompany your home inspector while he goes for home inspection, so that you can ask him questions at the time of actual inspection taking place. Once the inspection is over and the inspector has taken notes of everything, you can expect to have a detailed report of the inspection within 24 hours. Remember this is a confidential document and the inspector is not allowed to show this report to anyone else except you, not even the agent.

Why hire an independent home inspector?

If you hire an inspector recommended by your agent, there are chances that the inspector will make a report that will not be totally honest. He may rush through the inspection and report generation to expedite the process; he may not mention certain facts which could lead to cancellation of the deal. This is not true for every inspector, but there is definitely some kind of pressure on an inspector if he is recommended by an agent.

If you really want an unbiased and authentic home inspection report, which is prepared for your interest only then it is better to hire your own independent inspector. You can find such inspectors by searching for them online, many home inspectors are canvassing themselves on internet these days.

Home Buying Basics – How to Find a Qualified Home Inspector

Home inspection is an integral part of real estate investment. If you are considering buying a property, you should hire home inspection service. Most people do not realize how important it is to find a home inspector, whether you are selling your house or buying a new one. Bluntly, some inspectors are less credible when it comes to their background and qualifications. In order to find a home inspector that suits your liking and preferences, the following should be considered as a resource:

The California Real Estate Inspection Association (CREIA) – Most legitimate businesses in San Diego and the rest of California are members of CREIA. If you ask reputable real estate brokerages, most of them require their agents to work with members of this association. As with most states, a particular member of an association cannot advertise its connection with a particular group until this member has reached the strict minimum standards of a practicing member. CREIA has developed Standards of Practice that define the minimum scope of a home inspection. It also has a Code of Ethics that requires its members to exhibit the highest levels of professionalism, integrity, dedication, and good faith in any dealings with the client. By doing these, associations like CREIA ensures clients that they are dealing with a reputable and reliable home inspection service provider.

Another surefire way of finding a qualified inspector for your home is by asking for opinions and feedback. Talk to friends who have had inspection services recently. How satisfied are they to the services of the inspector? Did their inspector do a great job? You can also ask them the processes that they went through in finding the house inspector for their residence.

If you have a trusted real estate agent, ask for some recommendations. Agents deal with house inspections everyday. They often have first-hand experience on how home inspectors work and they surely know who the good inspectors are. However, take care not to immediately get the services of your real estate agent, unless you completely trust him. Usually, agents recommend the ones who will help them get the deal that they want. Ask the agent at least three references and then use these names as a starting point in your search for a home inspector.

If you do not know friends who have had a home inspection service or an agent who can give referrals, you may utilize the yellow pages to find a home inspector. If you live in San Diego, search for local names first before moving on the companies in other states. Try searching online yellow pages because they have feedback pages where you can check out what other people are saying about a particular service provider.

Before you finally hire the services of the home inspector, remember to check out the home inspector of your choice. Secure copies of their previous inspection reports to determine how thorough they are when it comes to home inspection. Ask about their record of accomplishment. Ask for the names of their specific clients and if possible, try calling a few of their previous clients to find out if the home inspection service did a good job with them. It will not hurt to ask so that you are sure that what you would be paying is worth your money.